About Me
Designing with care, clarity, and real people in mind
My name is Natalia Borisova. I live in Thailand. I have a cat, a motorcycle, and a habit of paying close attention to how people interact with the world around them.
Design
I’ve been drawing since childhood. By twelve, I already knew I wanted to be a designer. Art school came first, followed by a university education with a broad, foundational focus: descriptive geometry, icon painting, architectural form, and interior space. This background trained me to see design problems beyond surface-level visuals.
Career
I started my career in small advertising studios, doing a bit of everything. Packaging, outdoor ads, catalogs, retail spaces, branding. That kind of work gives you a full view of the industry and quickly removes any romantic illusions about design.
Later, I moved into digital design and spent several years as an art director at a large agency. Eventually, I shifted toward product design, where design stops being decoration and becomes a tool. Still, I occasionally return to promotional projects. I enjoy the speed, the energy, and the emotion of first contact.
Values